A place for the unique to
regenerate,
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ascend.
New Insights
How we're building 'infrastructure'
Here at Northwater we serve local, and only local, businesses.
We are scientists, statisticians, frugal investors, and salt of the earth people.
We are worried about the rate in which large corporations are consolidating smaller organizations. We use our capital, partnerships, and commitment to learning to further the David vs Goliath narrative.
Stability in the Next Normal: Small Businesses Must Be Agile and Prognostic
During disruption, there can be unparalleled opportunity for those willing to act. Companies that gain a slight edge during a downturn are tough to catch during the economic upswing.
Research highlights the value of action over complacency during downturns.
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COVID has sparked unprecedented shifts in human routine and behavior. Millennials and Generation Zers (ages 24-40) have fueled a digital surge that is here to stay.
With Cost Pressure, Efficiency is Critical
Sentiment from over 100 Global Business Leaders highlights the possibility of recovery through 2023. As we continue to acclimate to adjusted revenue levels, maximizing the dollar earn-spend ratio will be crucial for survival.
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Through the turn of the New Year, we encourage all business owners to continue to reflect and cut non-integral costs.
Customer Loyalty has been shocked.
Widespread Consumer research highlights 75% of consumers have shifted a brand or retailer during the pandemic. With these shifts, roughly a quarter are sticking with their new choice.
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There is significant opportunity for hierarchal shifts for businesses eager to expand their market position.
Big Business Is Going Small
Expect to see continued shifts from Big Business going local.
